Mike Curb College of Entertainment & Music Business
Created by Eric Holt, Associate Professor of Music Business
MBU 4830 - Final Assessment
Interactive Learning Module - MBU 4830
You're about to take on the role of a Junior Concert Promoter at Live Nation. This simulation will test everything you've learned about concert promotion, booking, negotiations, and relationship management across five real-world scenarios.
Important: Your results will be automatically emailed to your instructor. You can only complete this simulation once, so take your time and think carefully about each decision.
Make sure you have enough time to complete all scenarios in one sitting.
Interactive Learning Module - MBU 4830
Please enter your information to begin. Your results will be emailed to your instructor after you complete all five scenarios.
Congratulations! You've just been hired as a Junior Concert Promoter at Live Nation. Your job is to book and promote concerts across various venue sizes while maintaining profitability and strong relationships with artists, agents, and venues.
The Truth will set you FREE!
IntroductoryRegional 4-City Tour
IntermediateBlue Dots & Big Decisions
AdvancedStadium Settlement
ExpertRedemption or Relapse
ExpertVenue: The Truth (4000 capacity)
Artist: Belmont Beat Heads (Viral Rap Group)
Challenge: Viral rap group with 3M followers demanding $40,000 guarantee but zero headlining history
A viral rap group has 3 million followers but they're famous for being mocked, not celebrated. They have the #1 hip-hop single but have never headlined—only played festivals. Their agent wants $40,000 guaranteed. Will viral fame translate to ticket sales?
Venues: Nashville, Atlanta, Charlotte, Birmingham (1,500-2,500 capacity)
Artist: Luna Rivers (Emerging Pop Artist)
Challenge: Moving to larger venues in secondary markets with varying demand
An emerging artist with a growing fanbase wants to play larger clubs. You'll need to negotiate with multiple venues AND the artist's agent while adjusting deal structures by market.
Tour: Post Malone & Jelly Roll Stadium Tour (22 dates)
Artists: Post Malone & Jelly Roll (Co-Headlining)
Challenge: Save a failing stadium tour with 35-60% unsold seats, 3 weeks before opening night
A massive co-headlining stadium tour is in crisis. Multiple markets showing heavy unsold inventory, secondary market prices dropping, and artists getting nervous. Make four critical decisions to save the tour.
Venue: Nissan Stadium Nashville (69,143 capacity)
Artist: The Weeknd - After Hours Tour
Challenge: Settle discrepancies in F&B split and parking lot merch percentages
It's show settlement day for three sold-out Weeknd shows (record-breaking $1 billion tour). There are disputes over F&B percentages and parking lot merchandise. Maximize your take while keeping everyone happy.
Festival: Wireless Festival 2031 (180,000 capacity)
Artist: Kanye West - The 2031 Headliner Decision
Challenge: Book a controversial artist 5 years after he caused your festival to collapse
Five years ago, Kanye West caused Wireless Festival to completely cancel after sponsors pulled out. Now he's "redeemed" and wants back. Do you book him? And if so, how do you structure the risk?
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